This collaborative article with Ms. Sheila Viesca, Ph.D., of TalkShop, is a comprehensive series exploring the leading developers in the real estate industry. It focuses on the achievements and innovations of these developers, shedding light on their contributions to the real estate industry in the Philippines. Welcome to Part 4 of this comprehensive feature.
| Part 2 – Century Properties Group, Inc. | Part 3 – DMCI Holdings, Inc. |
The Movers and Shakers in the World of Real Estate in the Philippines: Part 4
Federal Land, Inc.
Federal Land, Inc. has been a notable presence in the Philippine real estate industry for over five decades. Since its inception in 1972, the company has undertaken groundbreaking projects, including the iconic Tytana Plaza and Mandarin Mansion in Binondo, Manila. Over the years, Federal Land, Inc. has expanded beyond residential and office buildings, venturing into developing self-sustaining communities in Pasay, Marikina, and Cavite.
The developer’s flagship office building, GT Tower International, is a testament to its commitment to creating dynamic and attractive spaces for individuals to live, work, and play. Federal Land, Inc. has also collaborated with notable firms like Foster + Partners, Hyatt Hotels, and Marco Polo Hotels for some of its projects. Its core philosophy of building self-sustaining communities has earned Federal Land, Inc. awards and citations, reinforcing its status as one of the top developers in the country.
Notable projects and developments:
Federal Land Inc. is a significant player in the real estate sector in the country, with several residential developments all over Metro Manila. From Makati, Mandaluyong, Manila, and Marikina to Ortigas, Pasay, Quezon City, San Juan, and Taguig, the company has undertaken various projects that cater to a wide range of Filipinos. In addition to its presence in Metro Manila, Federal Land Inc. has also developed properties in Cebu province and Cavite.
a. Grand Hyatt Manila
Federal Land collaborated with Hyatt Hotels Corporation to develop the Grand Hyatt Manila, a luxurious five-star hotel and mixed-use development located in Fort Bonifacio Global City. The property showcases world-class hospitality, high-end retail spaces, and sophisticated residential units. This towering landmark offers 45-story condominiums, 461 guest rooms, and exquisite dining options. Ideal for hosting events, Grand Hyatt Manila offers spacious event rooms covering 2,281 square meters.
b. The Capital Towers
An impressive high-rise condominium in Quezon City, The Capital Towers provides excellent facilities and services in a prime location along E. Rodriguez, conveniently close to Tomas Morato Avenue and Timog Avenue. It also offers easy access to the residential communities of Manila, San Juan, and Makati. It provides residents with a life where options and opportunities are within reach. This remarkable development by Federal Land Inc. boasts 538 residential units, complemented by indoor amenities like a gym and function room and outdoor facilities such as swimming pools and jogging paths.
c. Palm Beach Villas
A residential condominium in Metropolitan Park in the Bay Area along Diosdado Macapagal Blvd., in Pasay City, Palm Beach Villas, is developed by Horizon Land Property Development Corporation, a subsidiary of Federal Land. This mid-rise building has 18 floors and 536 units, with 216 parking slots available for residents. The property boasts an impressive list of amenities, including a clubhouse, fitness gym/game room, adult and kiddie pools, landscaped gardens, and al fresco dining areas. The building has fire detection alarms, automatic fire suppression systems, and 24/7 security. Its convenient location near malls and educational institutions makes it an ideal home for families.
Awards and recognition:
a. Outstanding Developer
Federal Land Inc. has a remarkable reputation in real estate known for its quality, reliability, and integrity. Over the years, they have received numerous accolades, including the prestigious 2019 Gold Award for Outstanding Developer from the Federation Internationale des Administrateurs de Bien-Conselis Immobiliers (FIABCI). Their commitment to excellence and innovation sets them apart in the competitive world of real estate development.
b. The Best Residential High-Rise Development
The Seasons Residences in Fort BGC recently won the 2021 5-star Best Residential High-Rise Development in the Philippines at the International Property Awards Asia-Pacific. Developed as a joint venture between Federal Land Inc., Nomura Real Estate Development Company Ltd., and Isetan Mitsukoshi Holdings Ltd., the project was recognized for its cutting-edge design, quality, innovation, originality, and commitment to sustainability. The award, given by over 80 industry experts, highlights the groundbreaking improvements in design, including earthquake-resistant technology.
c. Sustainable Practices
Federal Land Inc. has developed sustainable properties that prioritize eco-friendly living. These feature energy-efficient designs, rainwater harvesting systems, and other sustainable elements to minimize the carbon footprint. Abundant green spaces and efficient temperature control enhance comfort while reducing environmental impact.
Challenges and innovations:
a. Urban Integration
Federal Land faces the challenge of urban integration in its projects, ensuring that developments harmoniously blend with the surrounding environment and contribute positively to the overall urban fabric. The company strives to create spaces that enhance the livability of the areas where it operates.
b. Partnerships and Joint Ventures
Federal Land Inc. partnered with SM Development Corporation to create The Estate Makati, an ultra-luxurious condominium designed by Foster+Partners. Through their joint venture company, Federal Land NRE Global Inc., they aim to connect communities and promote sustainable growth. With outstanding projects in Metro Manila, Cavite, and Cebu, spanning 250 hectares, Federal Land Inc. has earned numerous industry recognitions for its commitment to top-quality developments.
c. Retaining Talents
According to an article by Asia Select, Federal Land is dedicated to attracting top-tier talent. For crucial positions like architects and engineers, candidates must demonstrate exceptional technical expertise. In addition to technical skills, Federal Land values candidates who align with their corporate values. Both fresh graduates and experienced professionals can look forward to learning opportunities and career growth in the next 2-3 years. Challenges, such as staffing tightness caused by the pandemic, are addressed through recruitment strategies tailored to meet the industry’s needs. Despite the challenges, Federal Land remains committed to providing opportunities for motivated candidates who can contribute to the success of the company.
Federal Land, Inc. stands as one of the top developers in the real estate industry. With their commitment to excellence and innovation, they have set a high standard for quality and professionalism. Additionally, HousingInteractive‘s partnership with Federal Land, Inc. further strengthens its position in providing exceptional real estate brokerage solutions. Together, they aim to deliver outstanding service and transform the way people experience the world of real estate.
| Part 5 – Filinvest Land, Inc. | Part 6 – Megaworld Corporation |
