This collaborative article with Ms. Sheila Viesca, Ph.D., of TalkShop, is a comprehensive series exploring the leading developers in the real estate industry. It focuses on the achievements and innovations of these developers, shedding light on their contributions to the real estate industry in the Philippines. Welcome to Part 2 of this comprehensive feature.
| The Movers and Shakers in the World of Real Estate in the Philippines: Introduction | Part 1 – Ayala Land, Inc. |
The Movers and Shakers in the World of Real Estate in the Philippines: Part 2
Century Properties Group, Inc.
Century Properties is a renowned developer in the country, known for innovative and high-quality projects that redefine urban landscapes – led by Chairman Amb. Jose E.B. Antonio. Century Properties Group, Inc. (CPGI) has shaped the luxury real estate market with 36 years of experience; CPGI develops and sells condos, homes, and offices, while providing property management services, focusing on sustainability and satisfying evolving market needs.
Notable projects and expansions:
Century Properties has delivered 34 projects, encompassing an impressive portfolio of 30 residential developments comprising 17,169 units. Additionally, they have completed a commercial building, a medical office building, and two office buildings. Before 2010, the founding principals completed 19 more buildings with 4,128 units.
Vertical Developments
1. Century City Makati
Century City in Brgy. Poblacion on Kalayaan Avenue is a dynamic urban development in Makati. Focusing on enhancing modern living, it offers residential and commercial spaces with innovative commercial properties.
a. Gramercy Residences
A luxurious residential tower in Makati City developed by Century Properties, Gramercy Residences has top-notch amenities, including secure units, a restaurant, a sky bar, an infinity pool, and a fitness center. Residents can enjoy exclusive internet and telecommunications solutions at Century City. The tower is near the central business district, popular bars, and restaurants. The nearby Poblacion neighborhood offers trendy shops, eateries, art tours, and lively nightlife.
b. Trump Tower Manila
In collaboration with the Trump Organization, Century Properties developed Trump Tower Manila, one of the premier condominium buildings in Makati City. It showcases luxurious commercial units and exclusive amenities, reflecting the Trump brand’s signature elegance and sophistication.
c. Knightsbridge Residences
Knightsbridge Residences, the second tower in Century City, brings the prestige of the London address to a luxurious residential building. With an array of amenities, including pools, a fitness center, a spa, and more, it offers an exceptional living experience. Choose from studio to three-bedroom units, ranging from 30 to 81 sqm. Plus, enjoy the convenience of high-end shops right at your doorstep.
d. The Milano Residences
The Milano Residences is a stunning 52-story tower designed by Broadway Malyan. It offers luxurious amenities, including a grand lobby, refreshing pool, rejuvenating spa, well-equipped business center, state-of-the-art fitness center, tranquil library, and delightful juice bar. With various residential options and breathtaking views of Makati and Century City, residents can enjoy the captivating Milano Piazza with its lush landscaping and peaceful lounge areas.
e. Century Spire
Century Properties partners with Daniel Libeskind & Armani/Casa for the cutting-edge design of Century Spire. This collaboration promises innovative real estate that enhances both residents’ lives and the city as a whole. Armani/Casa offers bespoke interior design, catering to individual preferences.
2. Acqua Private Residences
Offering properties in 6 unique residential towers in Mandaluyong City, Acqua Private Residences has prime units in Niagara, Sutherland, and Dettifoss towers. Exclusive amenities, designed by fashion house Missoni and Philippe Starck, are featured in Acqua Livingstone Tower 4 and Acqua Iguazu Yoo Tower 5. Acqua Private Residences Tower 6 offers fractional ownership programs and world-class amenities.
3. Azure Urban Resort Residences
Situated in Bicutan, Parañaque City, Azure Urban Resort Residences is a unique residential development featuring an artificial beach and a variety of water amenities. It offers residents a resort-like experience within the comfort of their community.
Horizontal Developments
4. PHirst
Established through the joint venture of Century Properties Group and Mitsubishi Corporation in 2018, PHirst is the brand for horizontal housing dedicated to serving first-time homebuyers in Luzon. They offer a variety of high-quality homes, including townhouses, single-attached units, row houses, and more. With developments in essential growth areas beyond central business districts, PHirst provides affordable and complete housing options for different income segments.
Awards and recognitions:
Century Properties Group, Inc. has received several prestigious awards and recognitions over the years, affirming the company’s commitment to excellence, innovation, and superior service in the real estate industry. Some of the notable awards and accolades earned by Century Properties include:
a. Asia Pacific Property Awards 2023
Century Spire, a 52-story mixed-use development in Makati by Century Properties, was recognized with two prestigious country awards: Best Mixed-Use Development and Best Mixed-Use Architecture. Studio Libeskind took charge of the architectural design, while Armani/Casa lent its expertise to craft the interiors of this magnificent creation. The development was completed in 2022 and is the culmination of Century Properties’ flagship Makati project, Century City.
b. Best Luxury Condominium Development 2018
Trump Tower at Century City is the 2018 winner of the Best Condominium Development in Metro Manila. With spacious units, floor-to-ceiling height, European materials, and luxurious Hermes furniture, it offers a world-class living experience. Located in the heart of Century City, Philippines’ financial district, this iconic residential address is synonymous with excellence.
c. Best Mid-End Condominium Development 2018
The Residences at Commonwealth by Century was awarded Best Mid-End Condominium in Metro Manila in 2018. A sprawling eight-tower mid-rise community near Commonwealth Avenue, with easy access to the future MRT 7 Don Antonio Station.
A testament to Century Properties’ commitment to delivering exceptional real estate projects and services, these awards and recognitions ensure the company remains a trusted and respected name in the Philippine real estate market.
Challenges and innovations:
a. Luxury Market Positioning
Century Properties operates in the luxury real estate market, which requires continuous innovation and the ability to exceed the expectations of discerning buyers. The company constantly seeks to create unique experiences, distinctive designs, and exclusive amenities that cater to the luxury segment.
Century NULIV Townvillas at Acqua presents contemporary, multi-story residences in Mandaluyong City, close to the Estrella-Pantaleon bridge. Offering access to Acqua’s amenities, Century NULIV Townvillas is ideal for discerning individuals desiring a comprehensive lifestyle.
b. Iconic Landmarks
Century Properties aims to develop iconic landmarks that contribute to the skyline of major cities in the Philippines. The company strives to create architectural masterpieces that stand out and become symbols of modernity and sophistication.
c. Design Collaboration
Century Properties values design collaboration and partnerships with internationally acclaimed architects, designers, and brands. The company brings innovative concepts, cutting-edge design principles, and global expertise to its projects by working with industry leaders and pioneers.
With over three decades of experience in the industry, Century Properties continues to be a trailblazer in the real estate sector, constantly pushing boundaries and introducing innovative concepts. The company’s dedication to providing fully-furnished, fully-serviced luxury condos, transportation-oriented residential developments, and Wi-Fi-integrated communities has set it apart as a forward-thinking and customer-focused developer.
| Part 3 – DMCI Holdings, Inc. | Part 4 – Federal Land, Inc. |
